Healthcare

This is a continuation of my previous discussion on PHI and Online Tracking. We know you have to be extremely careful when using tracking technologies. This is even true on .com site where you don’t login. Even with extra care there are a number of ways in which you can track activity and events on […]

Healthcare organizations are addressing the need to innovate by adopting digital health platforms (DHPs). DHPs enable organizations to support the healthcare quintuple aim, which outlines the high-level goals of the industry: delivering better patient outcomes, reducing the cost of care, improving the patient experience, improving provider experiences, and health equity. Using Salesforce Health Cloud, we […]

Recently, the Health and Human Services Department (HHS) came out with guidance regarding the use of online analytics technologies. This guidance will impact a lot of Provider and even some payer websites. This includes hospitals, clinics, medical groups, imaging centers, and more. It gives more insight into how healthcare organizations can better ensure patient data […]

With robust industry expertise, our healthcare team achieves excellence in transforming how the world’s biggest brands connect with consumers and grow their businesses. I recently sat down with one of these experts. Marybeth Wrabel is a lead of payer strategy at Perficient who applies her 20 years of expertise in the payer industry to deliver […]

There’s been a lot of reporting on the healthcare moves that retail giants like CVS, Walmart, Best Buy, and Walgreens have made of late. For the average healthcare consumer, this is welcome news — the locations are nearby, it is easy to make an appointment (and can be faster too), and the pharmacy is right […]

In my last post on cost transparency, I mentioned how the provider is paramount over the payer in the eyes of the patient/member. Some payers have made this the focus of their strategic growth plans and are methodically moving to become part of a payer-provider “payvider” model. This vertical integration is on the rise for […]

Perficient and AWS recently partnered with HIMSS to host a webinar that went in-depth about Perficient’s Healthy Lakehouse solution, specifically: Driving insights across the enterprise through the pragmatic, scalable implementation of a data lakehouse Maximizing business value by strategically approaching cloud-based data modernization, not merely as a move from on-premises systems Understanding the value of […]

As we know, many users don’t actually read your healthcare content. Instead, they scan it. They’re scanning for the action that’s relevant to their journey, such as how to schedule an appointment, a phone number or a web form. And, frankly, that’s what you want them to do — to convert. To do that, you […]

The final step in the CMS price transparency legislation is due January 2024 and requires that health plans ensure that their members have access to accurate cost of care tools that show total procedure costs for an episode of care. These 3 major shifts will happen operationally due to price transparency: The “Plan Design […]

There’s been a lot to say about the cost transparency legislation that came out a few years back from CMS. The final step in the legislation is due January 2024 and requires that health plans aka “payers” ensure that their members have access to far more robust and accurate cost of care tools. These enhanced […]

For marketers of medical devices, it has never been more important to engage directly with your patient consumer audiences. With an abundance of consumer-grade device competition, an overall focus on ‘care in place’ for aging populations, and even consumer interest in exploring devices as an alternative to pharmaceutical therapies, the momentum is squarely on medical […]

In blog 2 of our data lakehouse blog series, we discussed how Perficient’s Healthy Lakehouse solution accelerates time and cost to value and can help crack the code to success in delivering solutions. Next, we’d like to share some real-life examples of projects and solutions we’ve executed with our clients. These charts show just a […]